There are four main areas where we engage to add value.
Brand
consultancy
Internally, for morale and team working
To prospects, lowering your cost of acquisition
With customers, to encourage referrals
To investors or for M&A, to increase company value
Our methodology
why
We approach branding projects to achieve the following:
A cohesive company image that will facilitate prospecting, influence industry commentators and push back on the competition.
Increased pride and morale for employees, making it easier to retain and attract talent.
Clear messaging the entire organisation can espouse and adapt for specific audiences.
An easily communicable rationale that can support strategic direction and further growth.
steps
Our 14 point plan to developing brand structure.
1
Discovery, introductions and consultation with business heads
2
Timelines and co-ordination with internal teams
3
Customer insight research, findings and recommendations
4
Brand architecture and messaging development
5
Applying new brand and messaging to divisions
6
Product naming conventions and hierarchy
7
Recommendations for website unification and other marketing materials
8
Guidelines for marketers and agencies
9
Sales team induction and education
10
Brand ambassador programme
11
Internal launch and event
12
External launch to base and markets
13
Set process for the brand assimilation of future acquisitions
14
Review
