Our Work Archives - 1st OBJECTIVE

FluidOne

Nicholas Ricketts — Mon, 01 Jun 2020 11:26:00 +0000

FluidOne have the most extensive aggregated telco network in the country with 37 operators and providers to choose from. We advised on brand strategy, ran workshops with the sales teams and developed new brand messaging.

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DCSL

Nicholas Ricketts — Sat, 30 May 2020 22:46:54 +0000

DCSL create bespoke software and apps. They are the leading .NET developers on the planet and have outstanding satisfaction scores. We advised on brand and social media advertising.

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Access

Nicholas Ricketts — Mon, 17 Feb 2020 14:58:21 +0000

Freedom to do more

For software vendor Access we have created brand messaging that really sets them apart from other BPO players in the mid-market. As they continue their rapid growth through best-of-breed acquisition, we have advised on the assimilation of those new brands without losing valuable brand equity. Meanwhile we continue to work on product launches and campaigns for their services.

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ZymPay

Nicholas Ricketts — Fri, 09 Mar 2018 14:39:43 +0000

We’ve been working with ZymPay since its inception in 2013 as a start-up in cross-border bill payments. Paying a bill in another country is difficult and expensive and a particular burden for those in the diaspora who have moved abroad to help their loved ones back home. ZymPay’s innovative, digital platform allows the payment of bills for healthcare utilities, insurance and groceries to be paid end-to-end with just a few clicks on the app.
We’re proud to be a part of bringing fairer and more convenient financial services to diasora around the world.

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AB Internet

Nicholas Ricketts — Fri, 09 Mar 2018 14:37:40 +0000

Connecting the last 1% of the nation without broadband is a challenge.

AB Internet’s innovative – and cost-effective – fixed-wireless solution has brought connectivity to rural districts such as the Argyll Isles, mountainous mid-Wales and coastal Lincolnshire. Places you could only survey by helicopter.

AB Internet sold their networks at the end of 2017.

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OAK N4

Nicholas Ricketts — Fri, 09 Mar 2018 14:35:31 +0000

Wine bar and store

This wine bar – run by friends of ours – landed like a meteorite at the back of Finsbury Park tube station. Amid the sari shops and convenience stores of this vibrant and lively part of London, OAK N4 is the first example of a different way to experience wine. OAK N4 like to challenge their customers and gently educate them to try new things. We write their blogs and design their promotions. Take a look here or visit them in north London.

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London School of Business and Finance

Nicholas Ricketts — Fri, 09 Mar 2018 14:34:06 +0000

Lectures to Grenoble University management students

After re-structuring LSBF’s promotional collateral we were invited by the Dean to lecture French exchange students on how to pitch as a fictional advertising agency. We went through how to reflect a brief, how to incorporate brand values, how to creatively empathise with their audience and how they should display confidence tempered with practicality.

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Multemyr

Nicholas Ricketts — Fri, 09 Mar 2018 12:10:58 +0000

The beauty within

Multemyr make beautiful garments. But the real beauty is in the way they make them. Their customers want quality and invest in their wardrobes. Multemyr’s timeless, wearable classics are as stylish and hard-working as the women who wear them. Sustainably made, Multemyr use only natural, organic and responsibly sourced textiles and employ local and fairly-paid seamstresses.

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Nissan

Nicholas Ricketts — Fri, 09 Mar 2018 12:10:24 +0000

Nissan has been a customer for 15 years.

We’ve launched cars for them, run huge events and created communications campaigns for their employees.

Our early involvement was in helping rebuild their dealer network. Then supporting the channel with added-value offers to drive fleet and business sales.

Since then we’ve developed a manufacturer to dealership communications platform, advised on sales incentives and mystery shopped their showrooms.

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Purple Owl

Nicholas Ricketts — Fri, 09 Mar 2018 12:08:35 +0000

This training business has a specific focus on retail sales teams. They engage across businesses, gaining the hearts and minds from head office all the way to the point-of-sale. Purple Owl’s work with customer-facing staff saw client American Golf rewarded with a more confident sales force, a 20% uplift in net margin and over £4m in additional profit.

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